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Vogue
(magazine) - Simple
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Vogue is a fashion
and lifestyle magazine published in nine countries by a company
called Condé
Nast Publications. The American version of Vogue is edited by Anna Wintour, an English
woman
who has lived in New York City for a long time. Each month, Vogue publishes a
magazine based entirely on fashion, life and design.As a noun, vogue suggests transient fashionability, hence phrases
such as "vogue word."
Style and
influence
Vogue was described by book critic Caroline Weber in The
New York Times in December 2006 as "the world's most
influential fashion
magazine":[1]
Vogue is to our era what the idea of God
was, in Voltaire’s
famous parlance, to his: if it didn’t exist, we would have to invent
it. Revered for its editorial excellence and its visual panache, the
magazine has long functioned as a bible for anyone worshiping at the
altar of luxury, celebrity and style. And while we perhaps take for
granted the extent to which this trinity dominates consumer culture
today, Vogue’s role in catalyzing its rise to pre-eminence cannot
be underestimated.
Vogue is most famous as a presenter of images of high fashion
and high society,[citation
needed] but it also publishes writings on art, culture,
politics, and ideas. It has also helped to enshrine the fashion
model as celebrity.
Vogue is widely published; today, it is published in 18
countries and one region.
History
Vogue was founded as a weekly publication by Arthur Baldwin
Turnure in 1892. When he died in 1909, Condé
Nast picked it up and slowly began growing the publication. The
first change Nast made was that Vogue appeared every two weeks
instead of weekly. Nast also went overseas in the early 1910s. He first
went to Britain, and started a Vogue there, and it went well.
Then he went to Spain, however that was a failure. Lastly, Nast took Vogue
to France, and that was a huge success. The magazines number of
publications and profit increased dramatically under Nast. The
magazine's number of subscriptions surged during the Depression,
and again during World
War II. In the 1960s, with Diana
Vreeland as editor-in-chief and personality, the magazine began to
appeal to the youth of the sexual
revolution by focusing more on contemporary fashion and editorial
features openly discussing sexuality. Vogue also continued making
household names out of models, a practice that continued with Suzy
Parker, Twiggy,
Jean
Shrimpton, Lauren
Hutton, Veruschka,
Marisa
Berenson, Penelope
Tree, and others.[2]
In 1973, Vogue became a monthly publication.[citation
needed] Under editor-in-chief Grace
Mirabella, the magazine underwent extensive editorial and stylistic
changes to respond to changes in the lifestyles of its target audience.[citation
needed]
The current editor-in-chief of American Vogue is Anna
Wintour, noted for her trademark bob
and her practice of wearing sunglasses
indoors. Since taking over in 1988, Wintour has worked to protect the
magazine's high status and reputation among fashion publications. In
order to do so, she has made the magazine focus on new and more
accessible ideas of "fashion" for a wider audience.[3]
This allowed Wintour to keep a high circulation while discovering new
trends that a broader audience could conceivably afford.[3]
For example, the inaugural cover of the magazine under Wintour's
editorship featured a three-quarter-length photograph of Israeli super
model Michaela Bercu wearing a bejeweled Christian
Lacroix jacket and a pair of jeans,
departing from her predecessors' tendency to portray a woman’s face
alone, which, according to the Times', gave "greater importance
to both her clothing and her body. This image also promoted a new form
of chic by combining jeans with haute couture. Wintour’s debut cover
brokered a class-mass rapprochement that informs modern fashion to this
day."[1]
Wintour's Vogue also welcomes new and young talent.
Wintour's presence at fashion shows is often taken by fashion
insiders as an indicator of the designer's profile within the industry.
In 2003, she joined the Council
of Fashion Designers of America in creating a fund that provides
money and guidance to at least two emerging designers each year.[3]
This has built loyalty among the emerging new star designers, and
helped preserve the magazine's dominant position of influence through
what Time called her own "considerable influence over American
fashion. Runway shows don't start until she arrives. Designers succeed
because she anoints them. Trends are created or crippled on her
command."[3]
The contrast of Wintour's vision with that of her predecessor has
been noted as striking by observers, both critics and defenders. Amanda
Fortini, fashion and style contributor to Slate
argues that her policy has been beneficial for Vogue:[4]
[W]hen Wintour was appointed head of Vogue, Grace Mirabella
had been editor in chief for 17 years, and the magazine had grown
complacent, coasting along in what one journalist derisively called "its
beige years." Beige was the color Mirabella had used to paint over the
red walls in Diana Vreeland's office, and the metaphor was apt: The
magazine had become boring. Among Condé Nast executives, there was worry
that the grand dame of fashion publications was losing ground to
upstart Elle,
which in just three years had reached a paid circulation of 851,000 to Vogue
's stagnant 1.2 million. And so Condé Nast publisher Si Newhouse
brought in the 38-year-old Wintour—who, through editor in chief
positions at British Vogue and House
& Garden, had become known not only for her cutting-edge
visual sense but also for her ability to radically revamp a magazine—to
shake things up.
Criticism
As Wintour came to personify the magazine's image, she and Vogue
drew critics. Wintour's one-time assistant at the magazine, Lauren
Weisberger, authored a roman
à clef entitled The
Devil Wears Prada, a best-selling novel published in 2003 which
was made into a highly successful, Academy
Award-nominated film
in 2006. The central character resembled Weisberger, and her boss was a
powerful editor-in-chief of a fictionalized version of Vogue.
The novel portrays a magazine ruled by "the Antichrist and her coterie
of fashionistas, who exist on cigarettes, Diet Dr. Pepper, and mixed
green salads", according to a review in the New York Times. The
editor who personifies the magazine she runs is described by Weisberger
as being "an empty, shallow, bitter woman who has tons and tons of
gorgeous clothes and not much else". [5]
However, the success of both the novel and the film have brought new
attention from a wide global audience to the power and glamour of the
magazine, and the industry it continues to lead.[6]
In 2007, Vogue drew criticism from the anti-smoking group,
"Campaign for Tobacco-Free Kids", for carrying tobacco advertisements in
the magazine. The group claims that volunteers sent the magazine more
than 8,000 protest e-mails or faxes regarding the ads. The group also
claimed that in response, they received scribbled notes faxed back on
letters that had been addressed to editor Anna Wintour stating, "Will
you stop? You're killing trees!"[7]
A spokesperson for Condé Nast released an official statement saying
that, "Vogue does carry tobacco advertising. Beyond that we have
no further comment".[7]
In April 2008, the American Vogue had a cover shot by famed
photographer Annie
Leibovitz, featuring supermodel Gisele
Bündchen and basketball superstar LeBron
James. This was the third time that Vogue featured a male on the
cover of the American issue (the other two being George
Clooney and Richard
Gere), and the first time with a black man. Criticism was immediate
from many commentators because it was perceived as a prejudiced
depiction of James beside the much smaller Gisele in a pose reminiscent
of King
Kong carrying off Fay
Wray.[8]
Further criticism arose when the website Watching the Watchers
analyzed the photo alongside the World War I recruitment poster titled Destroy
This Mad Brute.[9]
Other editions
In 2005, Condé Nast launched Men's
Vogue and announced plans for an American version of Vogue
Living launching in late fall of 2006 (there is currently an edition
in Australia). Men's Vogue ceased publication as an independent
publication in October 2008 and is now a twice-yearly extract in the
main edition.
Condé
Nast Publications also publishes Teen
Vogue, a version of the magazine for teen girls, the Seventeen
demographic, in the United States. South
Korea and Australia
has a Vogue
Girl magazine (currently suspended from further publication),
in addition to Vogue
Living and Vogue Entertaining + Travel.
Vogue Hommes International is an international men's fashion
magazine based in Paris, France, and L'uomo Vogue is the Italian
men's version. Other Italian versions of Vogue include Vogue
Casa and Bambini Vogue.
Until 1961, Vogue was also the publisher of Vogue Patterns, a
home sewing pattern company. It was sold to Butterick
Publishing which also licensed the Vogue name.
In 2007 an Arabic edition of Vogue was rejected by Conde Nast
International.
October 2007 saw the launch of Vogue India, which featured Gemma
Ward, Bipasha
Basu, former Miss World Priyanka
Chopra, Preity
Zinta, Monikangana
Dutta and supermodel Lakshmi
Menon on the cover. Vogue India has since had many prominent
figures on the cover, incl. Victoria
Beckham, Gisele
Bundchen, Freida
Pinto, Sarah
Jessica Parker etc.
Vogue Turkey was launched in March 2010 with Jessica
Stam on the cover.
Media
In 2009, the feature-length documentary
The
September Issue was released; an inside view of the production
of the record-breaking September 2007 issue of U.S. Vogue,
directed by R.
J. Cutler. The film was shot over eight months as editor-in-chief
Anna Wintour prepared the issue, and highlighted the sometimes difficult
relationship between Wintour and her creative director Grace
Coddington. The issue ended up being the largest ever published;
over 5 pounds in weight and 840 pages in length, a world record for a
monthly magazine.[citation
needed]
Editors-in-Chief
The following individuals have served as editor-in-chief of Vogue:
See also
References
- ^ a
b
Weber, Caroline (2006-12-03). "Fashion-Books:
Review of "IN VOGUE: The Illustrated History of the World's Most Famous
Fashion Magazine (Rizzoli)"". New York Times.
http://www.nytimes.com/2006/12/03/books/Weber2.t.html?ei=5070&en=5d41225b4b63d0e4&ex=1170133200&adxnnl=1&adxnnlx=1170023780-fGHT0CkuDT8kD6V6f4J6Nw. Retrieved 2007-01-28.
- ^ Dwight, Eleanor. "The Divine Mrs. V".
New York Magazine. http://nymag.com/nymetro/shopping/fashion/features/n_7930/index1.html. Retrieved 2007-11-18.
- ^ a
b
c
d
Orecklin, Michelle (2004-02-09). "The Power List: Women
in Fashion, #3 Anna Wintour". Time magazine.
http://www.time.com/time/2004/style/020904/power/3.html. Retrieved 2007-01-29.
- ^
Fortini, Amanda (2005-02-10). "Defending Vogue's Evil Genius: The
Brilliance of Anna Wintour". http://www.slate.com/id/2113278. Retrieved 2007-01-29.
- ^
Betts, Kate (2003-04-13). "Anna Dearest".
New York Times. http://query.nytimes.com/gst/fullpage.html?res=9507EED61F39F930A25757C0A9659C8B63&sec=&pagewanted=all. Retrieved 2007-01-29.
- ^
Wilson, Eric (2006-12-28). "The Devil Likes
Attention". New York Times. http://www.nytimes.com/2006/12/28/fashion/28ROW.html. Retrieved 2007-01-29.
- ^ a
b
Noveck, Jocelyn (2007-05-30). "Fashion Mags Anger
Some With Tobacco Ads". Associated press. San Francisco Chronicle. http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2007/05/30/national/a133947D71.DTL. Retrieved 2007-11-18.
- ^ K. Scott, Megan (2008-03-24). "LeBron James'
'Vogue' cover called racially insensitive". Associated Press. USA
TODAY. http://www.usatoday.com/life/people/2008-03-24-vogue-controversy_N.htm?csp=3. Retrieved 2008-03-31.
- ^ Cadenhead, Rogers (2008-03-28). "Annie Leibovitz
Monkeys Around with LeBron James". http://watchingthewatchers.org/news/1378/annie-leibovitz-monkeys-around-lebron. Retrieved 2009-12-30.
External links
Vogue can also refer for:
- Vogue (magazine), a fashion magazine
- Vogue (British magazine),
the British edition
- Vogue Pattern Company, a publisher of home sewing patterns formerly
owned by Vogue magazine but now owned by Butterick Publishing
- Vogue / Jolie de Vogue is a Colombian cosmetics firm who is the
owner of the Miss Universe franchise for Miss
Colombia
- Vogue, an Italian brand of sunglasses now owned by Luxottica
- Vogue (cigarette), a brand of cigarettes
- Vogüé,
a village in Ardèche department, France
- Melchior de Vogüé (1848-1910), French
writer
Music and dancing
- Vogue (Madonna song), a song by Madonna
- Vogue (KMFDM song), a song by KMFDM
- Vogue (Ayumi Hamasaki song), a
song by Ayumi Hamasaki
- Vogue (dance) or voguing, a style of dance
- Vogue Records, an American record label
- Disques Vogue, a French record label
- The
Vogue, an American rock band
- En
Vogue, an American R&B quartet
- In
Vogue, a song by Drop Dead, Gorgeous
- In Vogue, a song by Japan
[edit] See also
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